The MICE India & Luxury Travel Congress 2019 is an exclusive, by-invitation only event that brings together decision makers from India’s leading corporations involved in finalizing MICE & Luxury Travel activities. This is the only event in India which includes significant Indian Luxury – Corporates, Event Management Companies and Wedding Planners, together under one roof.
India is anticipated to become one of the most important outbound markets for global MICE and luxury tourism. The market is expected to generate over 2 Million outbound MICE tourists by 2020; and India’s Outbound MICE Tourism is estimated to reach US$ 9 Billion by 2025.
At the 2-city edition of MILT Congress 2019, Delhi and Mumbai, we presented 2 of our client destinations – Jordan and Portugal. We successfully consolidated/ opened new relationships with potential Buyers – Corporates, Event Management Companies, Film Makers, and Travel Agents. Think Strawberries provided end-to-end management and continuous support for lead closures.
TS conducted Portugal Destination Trainings in collaboration with Emirates Airlines at their Chennai & Hyderabad Branche offices with a 56 Agents in 2 days. The focus of this activity was to promote Leisure & MICE business to Portugal and to make sure all agents attending the training are fully equipped for the upcoming 2020 Holidays seasons, to promote Portugal.
Chennai and Hyderabad have always been potential markets and mostly all agents based in the cities are promoting and selling packages to popular destinations across Europe. Courtesy our partnership with Emirates showcasing their flight connections into Lisbon and Porto, we see Portugal to be a highly sought for destination this 2020.
In the month of July, Portugal and Bollywood entagled with 2 key events.
- Imtiaz Ali awarded with Medal of Merit for “Harry Met Sejal” by the Portuguese Government in Lisbon
- Release of the upcoming Bollywood movie trailer – War, which highlighted an action film sequence shot in Portugal; featuring Hrithik Roshan and Tiger Shroff.
Think Strawberries popularized these two key events with mass media releases pan India. In a short span of 3 weeks, we managed to get a strong media coverage of 115 Articles valued at US$ 1,714,000.
Portugal is one of the oldest nations in Europe and a country of strong tradition with 15 UNESCO World Heritage Sites (ranking it 8th in Europe and 17th in the world). Portugal is becoming a very popular destination from India.
While Indian arrivals have been growing in double-digits since 2014, now the opportunity is to develop it as a standalone destination with extended itineraries. Another very key pillar is Indian Destination Weddings.
With trends being defined by Bollywood almost absolutely in India spanning culture, fashion and lifestyle; the recent celebrity weddings of Anushka Sharma – Virat Kohli and Deepika Padukone – Ranveer Singh, have had a huge aspirational impact.
Further, the Ambani engagement has also added glamor and gloss to South Europe destinations for Indian Weddings. Flowing from this trend, Turismo de Portugal hosted 6 key Wedding Planners this March, 2019.
The objective of the FAM trip was to explore Portugal and presenting 3 attractive locations/ regions for international weddings – Porto, Algarve and Lisbon.
As a result, Portugal was promoted on social media, newsletters and itineraries cross Industry, leading to widespread awareness of Portugal’s competitive offerings in this segment. Think Strawberries was able to confirm 1 wedding and generate a strong lead immediately post FAM. This has been a record!