Portugal is one of the oldest nations in Europe and a country of strong tradition with 15 UNESCO World Heritage Sites (ranking it 8th in Europe and 17th in the world). Portugal is becoming a very popular destination from India.
While Indian arrivals have been growing in double-digits since 2014, now the opportunity is to develop it as a standalone destination with extended itineraries. Another very key pillar is Indian Destination Weddings.
With trends being defined by Bollywood almost absolutely in India spanning culture, fashion and lifestyle; the recent celebrity weddings of Anushka Sharma – Virat Kohli and Deepika Padukone – Ranveer Singh, have had a huge aspirational impact.
Further, the Ambani engagement has also added glamor and gloss to South Europe destinations for Indian Weddings. Flowing from this trend, Turismo de Portugal hosted 6 key Wedding Planners this March, 2019.
The objective of the FAM trip was to explore Portugal and presenting 3 attractive locations/ regions for international weddings – Porto, Algarve and Lisbon.
As a result, Portugal was promoted on social media, newsletters and itineraries cross Industry, leading to widespread awareness of Portugal’s competitive offerings in this segment. Think Strawberries was able to confirm 1 wedding and generate a strong lead immediately post FAM. This has been a record!