Today, in our Digital-Social world, the inspiration to travel comes from the other travelers who are exploring new and unique destinations. Laddering up on this trend… Indian travelers too seek inspiration from other Indian travelers who have visited Paris and their experiences. Trust, credibility has shifted 1-to-1 and Indians especially with a young population are very much part of this global trend and behavior.
The opportunity was clear – for Lido to build itself – on India’s first and largest Community of Travelers HolidayIQ.
The HolidayIQ Community has a huge traffic and 8 million registered users with very high engagement. The metrics: 12 million Monthly visitors, 15 million reach through their Owned Social Media assets, Generate 73 million impressions through the entire eco-system including partner assets.
To increase awareness and drive lead generation the promotion included social media posts, banners and mailers; directing targeted visitors to a special offer on the Lido website.